Final Post

During take this class, my view point of social media has changes. Before I take this class, I thought people using social media just for their fun. People are not deeply thinking of their social medias. Also I thought using social media for business is not very truthful, it felt light business to me. But now, I know the power of the social media and how hard it is. How hard the business people put effort to social media for the customers satisfaction. Social media is very powerful method in business area so if we want to use social media for our business, we have to be prudence. We have to take care of our words and behaviors when we post something on the social media for customers.

If we use Social media wisely and properly, it does us more good than harm. It was very incredible and knowledgeable class. I will keep using the social media and one day, if I start my own business, I hope I use social media wisely and properly.   

I am very Thank you for the professor Claudia and Tracy!

Week 14: Future Strategy

I learned a lot different social media tools from this class lectures. For me, I think this social media class is good choice for my future business. I never used lot social medias before I take this class and I never know how many social media tools are using in these days. I love all social medias like Instagram, Pinterest, Twitter and YouTube but I think Facebook is perfect social media tool for my business. Facebook is most familiar and famous social media for me and other people I think. It is very easy to use and it also good to reach my target customers. Promoting and advertising are free or inexpensive than other social media tools. I also like the Facebook analytic program. Therefore, I can analytic the problems of my posts and I could know what is most popular posts in my Facebook page. Then, I can improve my business page.

For my business, I will spend one or two hours on social media marketing. My business is very small and non-popular so one hour will be good for now. I will check the Facebook to check errors and response from customers when I have spare time.

Over the next six months, I will keep promoting my business page to get more likes from people. For the next month, I will trying to upload the new product pictures and maybe new promotion. I don't have enough money to advertise my business so I will make my own promotion and post on my Facebook wall. The promotion title will be "bring your friends for 50% off." If one of my customer introduce the my Facebook page and when the friend put "like" the promotion post, I will give 50% off coupon to my original customer. The urgent thing for my business is to make more friends and likes to see analytic chart. I hope I can get enough like to see the Facebook analytic chart so I can observe my customers behaviors. To get more customer, I will upload more than 2-3 posts in one week so I can keep in touch with my customers and new customers. I want to start Facebook advertising, when I get enough money. The advertising will increase the revenue of my business.           

Week 14: blog comments

I commented on following classmate's blogs:

 

Shelby Gomez

Matthew Bergemann

Mac Hillenbrand

Stephen Wilson

Week 14: More Social Strategy

During this class I learned how to use social media to promote my business in efficient way. I never know how many different social medias are using in this world. Also I didn't know that social media is that much important for business. Before I take this class, I didn't deeply see other business websites but now when I see other website, I'm trying to check how many and how are they using the social media for their business. Social media promotion is most basic promotion tool in our life now. Therefore, I think using and learn the social media is very important before who start their own business.

 

I think Facebook is integrate best with my business. I don't actually familiar with other social media yet. Facebook is my first social media and it is very easy to use. Some of social medias, for example, Instagram, Pinterest are just focused on the photo. However, Face book is focused on both writing and photos so I think Facebook is best social media for my business. Also the good thing about the Facebook is we don't have to pay the promotion fee when we just make our own promotion things in our wall. I love their "like" system because when my customers likes my post, their friends can see my post so if they get interest about my business, they can become my customers. My business is small and niche so I think Facebook is perfect to promote my small business. Facebook is available on smart phone and it is also easy to use so I can save my time to check my business. I don't have to make time to log on in the computer to check my business is going okay or not. I can check with my phone in anywhere.  

Week 13: Facebook Insight

I don't have enough likes to see my Facebook Insights. However, if I can see my Facebook Insights when I get enough likes, it will help me to analytic my business.

I can't wait to see my Facebook Insight!

 

Week 13: Google Analytic

Google Analytic is good content for business websites. For me I want to know the popular contents of my website from the visitors so I want to improve my website to satisfy the customers.

I think most important to analytic is customers behaviors. Therefore, I might use Audience Data & Reporting to know my audience. It helps me to know what kinds of people are they, where they come from, how they find my business and how loyal and engaged they are. Since, this is my first business I want to know more about my customers that how they get interest or how they find my business. Also I want to use In-Page Analytics to see how users really interact with my pages. I also want to have Site Search for my customers so they can easily find the content that they want. I think this will help to improve my website so I my customer will get satisfied. The last thing that I want to use for my website is Social Reports. Social reports show the how much impact that social media has on my business goals and conversions. The good thing of the social reports is offers a holistic view of my business content to use integrated web and social data.

In the future, if my business become a large and it is available to do advertising, I want to have Advertising Reports. The reason that I want to have Advertising Repot is I want to know how well my advertising is working because if the advertising is not working well, I don't want to waste my money to do useless advertising.   

Week 12: Coupon Deal

I would like to provide coupon deal with Groupon. I think Groupon is most popular discount and promotion site that people are visit often. I will provide the Season Off Sale coupons, and buy one get other 50%off coupons. Also I will keep provide any type of promotion to give interest to my customers.

Week 12: Using other Social Media

Google+ could be the one of online marketing tool that important to the growth of my business. I like their options as Check out Circles, Events, and Hangouts. I think CIRCLES is great tool that growth my customers. My business is an fashion mall that carries many kinds of fashion products.  Everyone have different fashion taste so I will sort out my customer as similar taste. If I use the Circle, I can sort out my customers so when I want to share the new product, I can choose the circle that I want to share my post. I want to join community that related to fashion, so I want to gain more knowledge. Also "Hangouts" will be the great tools that showcase my new products to my selective customers. It can be the good event for my customers.

 

The second online marketing tool that I chose is Linked in. This is an very professional social network for people. I can share the story with professional people in my fields so this will very helpful to my business. It is easy to find an information when I join the group. This is my first business so I don't have any connections to get help so I think Linked in is the best social media that make connections with various people in same field.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The third online marketing tool that I chose is Groupon. I think Groupon is good for reach new customers. Sometimes I get afraid to buy product in new brand that I never used before so sometimes I buy their product when the brand have special sale event or promotion. With the Groupon, I can give my customers and new customers to special sale event and nobody will don't like it. Also many people are already familiar with Groupon. So I think Groupon is one of good social media marketing.

 

 

The last online marketing tool that I chose s Yelp. Around me, it is hard to see people who don't know or don't like yelp. I can upload my business information in the yelp. My customers can value the service or products of my business in the yelp with stars and comments. If my service and products are good, the customers will give many stars with good comments. Then, my business will ranked on top in my field so many people who have interest in fashion field will easy can see my business. I think Yelp is good social marketing tool if business people who have pride of their products and service.             

Week 11: Marketing on Social Media without spending money

I think Facebook is most useful social media marketing tool without spending money. It is hard to spend lots of money to inform the business when we start the business. So I think Facebook post can encourage the call to action for my business. When I post something on my Facebook, my friends can see the post that I wrote and if my friends (customer) are liked my post; their friend also can see my post.

I think it is good to post promotion poster and season off sale information on the Facebook. Many people are like the promotion and sale so I think it can be the good marketing that people can get interest about my business. One of my promotion idea is if people who liked the promotion post and when they prove that they liked the post, I can give them to 10% off coupon. People who followed my Facebook will get interest about promotions so they can share with their friends. Therefore, many people will visit my website to check the promotion and sale.     

Week 11: Comments

I wrote my comments in my group member Matthew Bergemann, Cindy Rojas, Stephen Wilson's blogs.

Week 11: Advertising

           Advertising is most important work for every business. There are so many different types of advertising. Nowadays, most effective advertising method is using social media as Facebook, Twitter and others. I would like to chose Facebook ads for my business.

 

           My business is too small so the budget of my business will remarkably little to advertising. So I believe I will start my business advertising with "Friends of Connections" Ad. This shows the power of word-of-mouth. Targets demographic of my business is niche because my business is for 20 to early 30 women who have interested in Asian style clothing. However, fortunately my friends and my friend's friend are target market of my business. So, I think this will good starting Facebook adverting for my business.    

 

           Also, there are two different Facebook ads that I want to use for my business in the future. The first ad that I want to use is "Ads Page Post Text" ad. We can write 500 words for the newsfeed but I have to inform advertising information within 90 words. Because only first 90 words can state in right-hand side of Facebok page. Therefore, people can see what I'm trying to advertise even they don't have to click the newsfeed.

           The second ad that I want to use "Page Like Ad." This is the basic form of a Fcebook ad. This ad also appears on the right-hand side of Facebook page., on user's newsfeed and directs you on a specified Facebook page. The image must represent the business's logo or trade mark and it is possible to advertise within 90 words. It is good and popular Facebook advertising method that inform the business and make much fans.
 

Week 10: Comments

I wrote the comments on Bergemann Matthew, Stephen Wilson, Kodimer Sonja's blogs!

Week 10: Email Marketing

     I think send the Newsletters to customers is the most basic and important strategy in business area. I don't want to send newsletter with any personal story or topics that not related to my business. I want to send the informative types of newsletter to my customers. For my business, I would like to send Newsletter every other week or monthly by the email. In my case, I felt antipathy when the brand that I registered send me a newsletter or information often times. I don't want to bother my customers to send too much information or news by email.

 

     I want to send newsletters when I want to showcase the new products to my customers. Then, customers can easily know there are new products in the website even they don't visit my website to check the new products are came out. Also I will let customers to know when the season off sale is start so customers can visit the websites and enjoy their shopping with discount prices. And I want to inform what other promotions are coming up. For the relationships with my customers, I want to collect my customers birthday or anniversary, so I can give them some coupons or discounts.     

    I think customers don't want to read long and boring letters so I will use more images with short description for the Newsletter. And then, I will give them a link that includes more information for those who want more information.        

Week 9: Categories

     I think making simple categories are very important to keep organized blog. I will have a few categories for my business as Fashion Products (cloths, shoes, and accessories), Fashion Tips, Makeup Tips, and New Fashion Trends. For the Fashion Product category, I will showcase the new products of my business so the viewers can easily find the new items. For the Fashion Tips category, I will post the tip of the fashion. I will post fashion magazines and the photos of street fashion. For the Makeup tips category, I will post the videos and magazines that explain how to makeup well. Also I will introduce the awesome makeup products. Lastly, in the New Fashion Trends category, I will post magazines, articles and videos that introduce new fashion trends. I can post the fashion shows and collections of Fashion brand.

     I think these categories will help the business grows. If the categories are well organized, people can easily find the category that they want. Also they can get interest about my products during they look around the blog.         


*I commented on Bergemann, Matthew, Rojas Cindy, and Wilson Stephen's blogs

Extra Credir: Google Analytics

This is the proof of installation !

Week 9 : How personal you think you can be on your blog?

           I think it is depend on what kind of blog do I have. If my blog is just for my personal use that contact with my friends or relative, I can write my post freely instead of thinking too much for my writing skills. I don't have to use formal writing for my personal blog. Also it is free to post any kinds of sensitive subjects as politics, religion, gender, hot news and everything. I will going to share my lifestyle and personal thinking with my friends and relatives. I don't have to care that much as business blog.

 

           If my blog is for my business, I think I will not post my personal thinking and lifestyle as much as my personal blog. I think business blog have to be an honesty and respect for the customers. It doesn't mean that the blog have to be an extremely formal but it have to keep the fine line with the customer. The business blog have to avoid to post sensitive issues or anything about discriminations. However, we can share little lifestyle with customer in good way. If I owned the fashion business, I can post my picture or friends picture that wear my products in everyday life. Then, my customers can see the real images of the products and the pictures can help the customers to match their clothes or accessories. Also If the customers have questions for product, they can write the comment on my blog so I can give them a feedback easily. I think this much of personal use is good for business blog.       

Week 8: Business that are similar to mine

        The businesses that are similar to mine are Forever21. They are using many kinds of visual social media for their business as Facebook, Twitter, Google+, YouYube, Pinterest and Instagram. In their Instagram, they upload the pictures with matched clothes and accessories. Also they upload the pictures to show what kinds of accessories, clothes and cosmetics do they have. The people who followed their Instagram, they wrote the comments if they like the products or their matching sense.

           The second business that are similar to mine is Urban Outfitters. They are using Instagram, Pinterst, Facebook, Twitter, Tumblr, YouTube, Vimeo, and Google+. In their main page of YouTube, they uploaded the ads that introduce their app for Smartphone. Also they uploaded the video about how to dress well, how to tied the hair well, music videos and their catalogues.

           I think the visual social media is effective for their business. Many people are followed their social media and react to their posts. I think it is good way to showcase their new business or new products easily. They can read the comments from their consumers so it is good way to improve their business.