Week 12: Coupon Deal

I would like to provide coupon deal with Groupon. I think Groupon is most popular discount and promotion site that people are visit often. I will provide the Season Off Sale coupons, and buy one get other 50%off coupons. Also I will keep provide any type of promotion to give interest to my customers.

Week 12: Using other Social Media

Google+ could be the one of online marketing tool that important to the growth of my business. I like their options as Check out Circles, Events, and Hangouts. I think CIRCLES is great tool that growth my customers. My business is an fashion mall that carries many kinds of fashion products.  Everyone have different fashion taste so I will sort out my customer as similar taste. If I use the Circle, I can sort out my customers so when I want to share the new product, I can choose the circle that I want to share my post. I want to join community that related to fashion, so I want to gain more knowledge. Also "Hangouts" will be the great tools that showcase my new products to my selective customers. It can be the good event for my customers.

 

The second online marketing tool that I chose is Linked in. This is an very professional social network for people. I can share the story with professional people in my fields so this will very helpful to my business. It is easy to find an information when I join the group. This is my first business so I don't have any connections to get help so I think Linked in is the best social media that make connections with various people in same field.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The third online marketing tool that I chose is Groupon. I think Groupon is good for reach new customers. Sometimes I get afraid to buy product in new brand that I never used before so sometimes I buy their product when the brand have special sale event or promotion. With the Groupon, I can give my customers and new customers to special sale event and nobody will don't like it. Also many people are already familiar with Groupon. So I think Groupon is one of good social media marketing.

 

 

The last online marketing tool that I chose s Yelp. Around me, it is hard to see people who don't know or don't like yelp. I can upload my business information in the yelp. My customers can value the service or products of my business in the yelp with stars and comments. If my service and products are good, the customers will give many stars with good comments. Then, my business will ranked on top in my field so many people who have interest in fashion field will easy can see my business. I think Yelp is good social marketing tool if business people who have pride of their products and service.             

Week 11: Marketing on Social Media without spending money

I think Facebook is most useful social media marketing tool without spending money. It is hard to spend lots of money to inform the business when we start the business. So I think Facebook post can encourage the call to action for my business. When I post something on my Facebook, my friends can see the post that I wrote and if my friends (customer) are liked my post; their friend also can see my post.

I think it is good to post promotion poster and season off sale information on the Facebook. Many people are like the promotion and sale so I think it can be the good marketing that people can get interest about my business. One of my promotion idea is if people who liked the promotion post and when they prove that they liked the post, I can give them to 10% off coupon. People who followed my Facebook will get interest about promotions so they can share with their friends. Therefore, many people will visit my website to check the promotion and sale.     

Week 11: Comments

I wrote my comments in my group member Matthew Bergemann, Cindy Rojas, Stephen Wilson's blogs.

Week 11: Advertising

           Advertising is most important work for every business. There are so many different types of advertising. Nowadays, most effective advertising method is using social media as Facebook, Twitter and others. I would like to chose Facebook ads for my business.

 

           My business is too small so the budget of my business will remarkably little to advertising. So I believe I will start my business advertising with "Friends of Connections" Ad. This shows the power of word-of-mouth. Targets demographic of my business is niche because my business is for 20 to early 30 women who have interested in Asian style clothing. However, fortunately my friends and my friend's friend are target market of my business. So, I think this will good starting Facebook adverting for my business.    

 

           Also, there are two different Facebook ads that I want to use for my business in the future. The first ad that I want to use is "Ads Page Post Text" ad. We can write 500 words for the newsfeed but I have to inform advertising information within 90 words. Because only first 90 words can state in right-hand side of Facebok page. Therefore, people can see what I'm trying to advertise even they don't have to click the newsfeed.

           The second ad that I want to use "Page Like Ad." This is the basic form of a Fcebook ad. This ad also appears on the right-hand side of Facebook page., on user's newsfeed and directs you on a specified Facebook page. The image must represent the business's logo or trade mark and it is possible to advertise within 90 words. It is good and popular Facebook advertising method that inform the business and make much fans.
 

Week 10: Comments

I wrote the comments on Bergemann Matthew, Stephen Wilson, Kodimer Sonja's blogs!

Week 10: Email Marketing

     I think send the Newsletters to customers is the most basic and important strategy in business area. I don't want to send newsletter with any personal story or topics that not related to my business. I want to send the informative types of newsletter to my customers. For my business, I would like to send Newsletter every other week or monthly by the email. In my case, I felt antipathy when the brand that I registered send me a newsletter or information often times. I don't want to bother my customers to send too much information or news by email.

 

     I want to send newsletters when I want to showcase the new products to my customers. Then, customers can easily know there are new products in the website even they don't visit my website to check the new products are came out. Also I will let customers to know when the season off sale is start so customers can visit the websites and enjoy their shopping with discount prices. And I want to inform what other promotions are coming up. For the relationships with my customers, I want to collect my customers birthday or anniversary, so I can give them some coupons or discounts.     

    I think customers don't want to read long and boring letters so I will use more images with short description for the Newsletter. And then, I will give them a link that includes more information for those who want more information.        

Week 9: Categories

     I think making simple categories are very important to keep organized blog. I will have a few categories for my business as Fashion Products (cloths, shoes, and accessories), Fashion Tips, Makeup Tips, and New Fashion Trends. For the Fashion Product category, I will showcase the new products of my business so the viewers can easily find the new items. For the Fashion Tips category, I will post the tip of the fashion. I will post fashion magazines and the photos of street fashion. For the Makeup tips category, I will post the videos and magazines that explain how to makeup well. Also I will introduce the awesome makeup products. Lastly, in the New Fashion Trends category, I will post magazines, articles and videos that introduce new fashion trends. I can post the fashion shows and collections of Fashion brand.

     I think these categories will help the business grows. If the categories are well organized, people can easily find the category that they want. Also they can get interest about my products during they look around the blog.         


*I commented on Bergemann, Matthew, Rojas Cindy, and Wilson Stephen's blogs

Extra Credir: Google Analytics

This is the proof of installation !

Week 9 : How personal you think you can be on your blog?

           I think it is depend on what kind of blog do I have. If my blog is just for my personal use that contact with my friends or relative, I can write my post freely instead of thinking too much for my writing skills. I don't have to use formal writing for my personal blog. Also it is free to post any kinds of sensitive subjects as politics, religion, gender, hot news and everything. I will going to share my lifestyle and personal thinking with my friends and relatives. I don't have to care that much as business blog.

 

           If my blog is for my business, I think I will not post my personal thinking and lifestyle as much as my personal blog. I think business blog have to be an honesty and respect for the customers. It doesn't mean that the blog have to be an extremely formal but it have to keep the fine line with the customer. The business blog have to avoid to post sensitive issues or anything about discriminations. However, we can share little lifestyle with customer in good way. If I owned the fashion business, I can post my picture or friends picture that wear my products in everyday life. Then, my customers can see the real images of the products and the pictures can help the customers to match their clothes or accessories. Also If the customers have questions for product, they can write the comment on my blog so I can give them a feedback easily. I think this much of personal use is good for business blog.