Week 4 : Target Market

I create my fictional business for this class.
My business is online fashion multhishop  "Cherish Closet."

Background

Cherish Closets is an online fashion mall that appeals to many segments of women, from teens to thirty-year olds, in the American marketplace. Since the online mall carries Asian style clothing, shoes, and accessories in a multi-shop environment, it appeals to suitable segments and a few target markets.

Target Market

Cherish Closets appeals to Asia women in their teens to their thirties living in the U.S., as well as all women interested in Asian fashion products. The three main segments are Asian women who are interested in Asian fashion and who shop online. For those who fulfill these main segments, the company will form a multi-segment marketing strategy. 

Fashion malls must satisfy all of their customers’ wants. Given that Cherish Closets targets teenagers and young women, the business must fulfill the teen desire for cheap, pretty products as well as twenty- and thirty-year-old women’s desires for high-quality products. Both segments prefer online shopping to acquire a company’s goods and service. Though individual online shopping malls are still unusual in the American marketplace, the swift and steady rise in the population of Internet users suggests that people will shift to more conveniently shopping online and have products quickly delivered to their homes. Altogether, it will be good niche market.

 

Two Websites I visited frequently.

Nike

http://www.nike.com/us/en_us/

  I went to NIKE website to find the shoes that I saw in the NIKE store. It was so easy to find because they divide the sections by classification. The main page have several slides of picture with their products so it appear they are sportswear company. The website is clear and have impact. It is easy to see many kinds of shoes and the prices so I like to buy the shoes on the internet. Also they have so many social network services so customers can get more interest. I think the website is perfect so they don't have to improve the website.

 

PAPA JONES

http://www.papajohns.com/index.html

  I went to Papa Johns website to order the pizza. They have very simple website so it was easy to use it. The main page includes the images of special menu and special offers. So it is easy to recognize that this website is for pizza. Many people are forget to use promo code, but the main page include the large Promo code icon so people will never missing to use promo code. I like their services which are online pizza ordering system so customer don't have to call the store and when we ordered the pizza, they give us estimate delivery time so I always order PAPA JONES pizza. If they have a contact information, I think this website will be the perfectly good website.

Week 3 : Choose two of the following websites and identify at least three potential problems for visitors. What could be improved on this website and why? Choose two and identify what they have done right. How do design, aesthetics and branding impact your reaction to the websites?

             I think the Swagelok and Richsoil websites have a number of problems. The websites are too complicated and have too much information. Swagelok explained in detail the company products, and the Richsoil website explained everything on one page, thus making it hard to read and also boring. I think it would be better to divide the section with several links. Also, it is hard to find the contact information. The explanations and resources are very informative and well-written, however, so if they organized the website in a better way the overall assessment would be much better.

 

             I think the Toyota and Apple websites are well organized. These websites are very bright and look clean, thus making it very easy to find what I want. Toyota cars are divided by sections: cars, minivan, trucks, SUVs, hybrid, and upcoming cars. They have a link to find dealers; if a potential customer puts in an address the closest dealer shop the address will be found. Customers can build their own car using a car program, including knowing the price. Cars are not cheap, and for this reason I think Toyota put a great deal of effort to building a proper website for customers who have an interest in their cars. The Apple website is also divided into different sections: Iphone, Ipad, and Mac. The apple symbol is on the top left corner, so it was easy to recognize the company and at the same time continue to emphasize its brand. The Toyota and Apple websites are very clear and well-organized, and for this reason make the company and the products seem more reliable.

5 Business Website and the Social Media they are using

Forever 21

Website : http://www.forever21.com/Product/Main.aspx?br=f21

Facebook : https://www.facebook.com/Forever21

Twitter : https://twitter.com/Forever21

YouTube : https://www.youtube.com/forever21inc

Instagram : http://instagram.com/forever21#

Pinterest : http://www.pinterest.com/forever21/

Google+ : https://plus.google.com/+Forever21/posts

 

Urban Oufitters

 

Website : http://www.urbanoutfitters.com/urban/index.jsp

Facebook : https://www.facebook.com/urbanoutfitters

Twitter : https://twitter.com/urbanoutfitters

YouTube : https://www.youtube.com/user/uotv

Instagram : http://instagram.com/urbanoutfitters

Pinterest : http://www.pinterest.com/urbanoutfitters/

Google+ : https://plus.google.com/110354638517892466353/posts

Tumblr : http://urbanoutfitters.tumblr.com/

Vimeo : http://vimeo.com/urbanoutfitters

 

Kate Spade

 

Website : http://www.katespade.com/

Facebook : https://www.facebook.com/katespade

Twitter : https://twitter.com/katespadeny

YouTube : https://www.youtube.com/user/katespadenewyork/kate-spade-new-york

Instagram : http://instagram.com/katespadeny#

Pinterest : http://www.pinterest.com/katespadeny/

Tumblr : http://katespadeny.tumblr.com/

 

Vans

 

Website : http://www.vans.com/

Facebook : https://www.facebook.com/VANS

Twitter : https://twitter.com/VANS_66

Instagram : http://instagram.com/vans#

Pinterest : http://www.pinterest.com/vans/

 

Victoria Secret

Website : http://www.victoriassecret.com/

Facebook : https://www.facebook.com/victoriassecret

Twitter : https://twitter.com/victoriassecret

YouTube : https://www.youtube.com/victoriassecret

Instagram : http://instagram.com/victoriassecret#

Pinterest : http://www.pinterest.com/victoriassecret/

Week 2 assignment

           Two weeks ago, my friends and I went to Big Bear Mountain to snowboard. A week earlier, we had reserved two non-smoking hotel rooms through Hotel.com. On the day we went to Big Bear Mountain, we arrived a little earlier than the hotel’s check-in time, so we lugged our bags to where we were going to snowboard.

           We snowboarded late into the evening and then went back to the hotel to check in. It was about 10 pm. We went to desk to check into our rooms, and the employee helped us. After few minutes, however, he gave us only one room key, so we asked him where our other room key was. He told us that we had only reserved one room. My friend who had booked the room accessed the email with the purchase summary and showed it to him in order to prove that we had purchased two rooms for the night. However, the employee told us that on the hotel’s computer they had received a request for only one room from Hotels.com.

           After calling Hotels.com to explain the situation and arguing with a representative of the website for 10 minutes, the employee told us that it was Hotels.com’s problem. After trying to find another room for us, the employee reported that only smoking rooms were available. Since it was very late, we had no choice but to take the smoking room. We are all non-smokers, and the condition of the room was poor, but we had to sleep there for lack of other options. Altogether, this was my first negative experience with social media.

Social Media - week 1

      To classify which social media platforms seem geared towards personal use and which ones seem to work better for business are our first assignment. I only knows three social media which are instagram, Facebook and Twitter. I used all three of them before but now I only using Facebook.

 

     I think the instagram is simple version of Facebook and Twitter. Many of my friends are just upload their photo with short comment. The post must have include the photo so the main purpose of this program is sharing the photos with their followers instead of conversation with each other like Facebook and Twitter. Therefore, I think Instagram is just good for personal use than business use.

 

     Facebook is now number one social networking site in the whole world. Facebook offers school community programs so it is easy to find school friends. People can share their photos and their feeling by the post. I think Facebook is more private than Twitter because they offers various privacy settings than Twitter or Instagram. Users can change the privacy setting on each individual post, from public, friends only, private, or “custom.” There is an chat service so it makes easy to conversation with friends. Also many companies are using Facebook for their business. They introduce their new products or sales by Facebook event so many people can easily join the event. Therefore, Facebook is both good for personal and business use.

 

    Twitter also have privacy service which are private and public. They offers just two privacy services. Twitter have follow system so if people have same hobby or interesting topics, they can easily follow each other. People can sharing everything with unknown people. So Twitter have less social friendship than Facebook but it is good for business. Many people are using Twitter for their business because they can easily sharing with many people. Therefore, I think Twitter is good for business use.

   Today, Social Networking Services are getting increase more and more. Many people are using their own SNS. Therefore, many crime are occur in SNS which are swindle and misrepresentation. I hope people are using their SNS in good way.