My business is online fashion multhishop "Cherish Closet."
Background
Cherish Closets is an online fashion
mall that appeals to many segments of women, from teens
to thirty-year olds, in
the American marketplace. Since the online mall carries Asian style clothing, shoes, and accessories in a multi-shop
environment, it appeals
to suitable segments and a few target markets.
Target Market
Cherish Closets appeals to Asia women in their teens to their thirties living in the U.S., as
well as all women interested in Asian fashion products. The three main segments are Asian women who
are interested in Asian fashion and who shop online. For those who fulfill these main
segments, the company will form a multi-segment marketing strategy.
Fashion malls must satisfy all of their
customers’ wants. Given that Cherish Closets targets teenagers and
young women, the business must fulfill the teen desire for cheap, pretty
products as well as twenty- and thirty-year-old women’s desires for
high-quality products. Both segments prefer online shopping to acquire a
company’s goods and service. Though individual online shopping malls are still unusual in the
American marketplace, the swift and steady rise in the population of Internet
users suggests that people will shift to more conveniently shopping online and
have products quickly delivered to their homes. Altogether, it will be good
niche market.
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