Week 8: Visual

           Because I have a fashion business, visual networks are the most important methods to inform people of my business. When we buy clothes, we are looking design first instead of materials or price. Therefore, if I want to sell clothes, I have to fascinate visually.

YouTube is a worldwide famous video uploading site. I never thought that I would be using YouTube for my business, but now I think YouTube will provide a good method to showcase my products to everybody. I can make style videos with my own products, and sometimes I can upload makeup videos for customers who have an interest in our products but having trouble with matching makeup to clothes or are weak at makeup. YouTube is internationally accessible so if I use it effectively, I will be able to get international customers. Also, I don't have to pay for uploading videos. YouTube is a good way to promote my products.

 

Instagram is a very simple social media site, based on images. We can upload our pictures with only a few comments. I think the greatest benefit of Instagram is the "hashtags." When people are searching "clothes" in Instagram, they can see my products if I put cloth hashtags to my pictures. Also, there is no limit to the following we can have, and we can follow our customers and share photos, so it will be easy to read customers’ minds and respond to customers’ questions.  

 

A good reason to use Tumblr is that we can use it as a SNS and a blog. Tumblr allows good communication and opens sites so we can share many things with customers. Jason Keath said Tumblr does not work for every business, but he said Tumblr works for the fashion category. I agree with him because I can post my product pictures and everyone can easily see them. Also, I can post music and videos that relate to fashion; I will be able to interact with customers. Also I can get feedback from my customers easily.

 

          

I never heard about Pinterest before I saw this assignment. Pinterest is similar to Facebook and Twitter but based more on images than the others are. We can follow people and use the Ripin method to give information about our images to other people. Also, we can use the creation tools to decorate the photos so we can make our own photos. There are 10 commandments to using Pinterest in business. They inform us on how to use Pinterest efficiently and how to promote a business with Pinterest. I think Pinterest is good for business.

 

           It is hard to choose from these four wonderful sites, but I think Instagram works best for my business. It is easy to use and based more on images than writing. I love their "hashtags." I think hashtags allow more people to see my products.