Week 3 : Choose two of the following websites and identify at least three potential problems for visitors. What could be improved on this website and why? Choose two and identify what they have done right. How do design, aesthetics and branding impact your reaction to the websites?

             I think the Swagelok and Richsoil websites have a number of problems. The websites are too complicated and have too much information. Swagelok explained in detail the company products, and the Richsoil website explained everything on one page, thus making it hard to read and also boring. I think it would be better to divide the section with several links. Also, it is hard to find the contact information. The explanations and resources are very informative and well-written, however, so if they organized the website in a better way the overall assessment would be much better.

 

             I think the Toyota and Apple websites are well organized. These websites are very bright and look clean, thus making it very easy to find what I want. Toyota cars are divided by sections: cars, minivan, trucks, SUVs, hybrid, and upcoming cars. They have a link to find dealers; if a potential customer puts in an address the closest dealer shop the address will be found. Customers can build their own car using a car program, including knowing the price. Cars are not cheap, and for this reason I think Toyota put a great deal of effort to building a proper website for customers who have an interest in their cars. The Apple website is also divided into different sections: Iphone, Ipad, and Mac. The apple symbol is on the top left corner, so it was easy to recognize the company and at the same time continue to emphasize its brand. The Toyota and Apple websites are very clear and well-organized, and for this reason make the company and the products seem more reliable.